Event Management Software for Markets, Festivals and Event Teams

SmartGig is event management software for UK organisers running markets, festivals, food and drink events, shows, public events, multi-day programmes and the gloriously awkward ones with a bit of everything.

Trader applications, ticketing, payments, documents, transport planning, site plans, stage schedules and event-day operations stay connected around one event record, so your team can stop stitching the truth together from six exports and a group chat.

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Event command view

Applications, tickets, documents and live operations

SmartGig event management software visual showing connected applications, ticketing, documents, transport and event-day readiness

For organisers who need the whole picture

Event management software should not just store dates and contacts. It should show what is approved, paid, missing, scheduled, routed, placed, published, scanned and ready, without making your team hunt through separate tools.

  • Manage single-day, multi-day, recurring, public, private, and module-heavy events from one workspace.
  • Keep public forms, team workflows, participant records, tickets, maps, routes, documents, and reports tied to the same event.
  • Give finance, production, gate, transport, site, and admin teams the context they need without handing everyone the whole back office.

Why spreadsheets and inboxes break down

Spreadsheets are fine until applications change, documents expire, payments land, routes move, ticket buyers ask questions, and someone asks which version is current. Then the spreadsheet starts doing a very convincing impression of a trap.

  • Application exports become live participant records.
  • Payment notes, invoices, refunds, and balances sit beside the record they belong to.
  • Site plans, running orders, route sheets, tickets, and generated files live in the Document Centre with clear status.

Trader applications

Collect applications online, review trader details, capture pitch requirements, manage documents, track fees, approve or reject applicants, and keep event-day arrival tied to the same record.

  • Build branded application forms for traders, caterers, stallholders, exhibitors and suppliers.
  • Collect insurance, food hygiene certificates, risk assessments, trading licences and custom uploads.
  • Use QR check-in and live arrival state when the gates open and everyone suddenly wants an answer now.

Ticketing and payments

Sell tickets, manage orders, take Stripe payments, handle refunds, issue PDFs, run QR scanning, and keep finance data close to the event instead of buried in another export.

  • Set ticket types, capacities, schedules, promo rules, attendee details and checkout policies.
  • Track manual payments, card payments, invoices, refunds, balances and audit history.
  • Give gate teams scanner access without opening the whole organiser workspace.

Documents and compliance

Documents only help if the right people can see what is missing, approved, rejected, expired or ready. SmartGig keeps uploads, reviews and generated files attached to the event records they support.

  • Set required and optional document types by participant type.
  • Review expiry dates, rejection reasons, carried-forward documents and missing evidence.
  • Generate invoices, tickets, production packs, transport sheets, site plan exports and reports into one document centre.

Transport, site plans and stage schedules

Events rarely fail because one list was missing. They fail because the list, map, route sheet and running order all disagree. SmartGig keeps those workflows closer together.

  • Plan vehicles, crews, stops, loads, time windows, route optimisation, Current RMS imports and driver job sheets.
  • Build site plans from participant, pitch, power, infrastructure, zone and accessibility data.
  • Create stage schedules and running orders with performer intake, clash checks, production packs and crew links.

Event-day check-in and handover

When the event is live, your team needs current lists and practical access, not a link to a spreadsheet last updated by someone called Final V7.

  • Use QR check-in for traders, participants and ticket holders.
  • Share scoped portals, driver links, technician links, public maps and document downloads.
  • Close the loop with reports, audit history, exports and post-event records.

Use cases SmartGig fits

SmartGig is built for the messy middle of event operations: enough moving parts to need real software, not so much appetite for enterprise theatre.

  • Markets, street food events, makers markets and seasonal public events.
  • Festivals, multi-stage programmes, multi-day events and ticketed public events.
  • Council-run events, community events, food and drink events, supplier-heavy productions and recurring event series.

What to compare before choosing event software

The best event management software choice depends on what your team needs to keep current, not just how neat the sales page looks. SmartGig is strongest when applications, payments, documents, logistics, site planning, ticketing and live handover all need to agree.

  • Check whether application answers become useful records for payment, compliance, site planning and check-in.
  • Check whether finance, production, site, gate and admin teams can work from scoped views instead of shared spreadsheets.
  • Check whether exports, reports and documents are generated from live event data instead of becoming the new source of truth.

A better fit than one-purpose tools

Single-purpose tools can solve one part of the event and still leave the team reconciling the rest. SmartGig is for organisers who want connected event software that keeps the practical workflows close together.

  • Use one event workspace for trader management, event ticketing, transport planning, stage scheduling, site plans and document workflows.
  • Move from form exports and inbox decisions into records with status, notes, documents, payments and audit history.
  • Give teams the right operational view without opening the whole account to every helper, supplier or scanner user.

See SmartGig with your own event in mind.

Bring the messy version: the application process, ticket flow, site plan, route sheet, stage schedule, or spreadsheet you would rather stop nursing back to life.